PROJECT NO.
000017
NAME
CONTEXT
KFC was launching a new recipe for its fries after years of serving ones that, according to 20% of all reviews for the chain, were "terrible", something we were well aware of.
IDEA
Turning dissatisfied customers into our core target, leveraging brand CRM not just for a public apology, but to reimburse every user with the exact volume of "bad" fries they had historically ordered, replaced with the new recipe.
PRODUCT
DESCRIPTION
DESCRIPTION
Content
The exact amount of old fries each client consumed.
Media
One CRM email.
Positive Reviews
Increased by 84%
Cost
A few tons of potatoes
Color
MANUFACTURE
DATA
DATA
Client:
KFC
Made by:
CS team at PS21
Date:
10/25
Stock:
ADDITIONAL
INFORMATION
INFORMATION
SOLD OUT
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